2020 changed everything for the events industry. As many countries restricted the amount and size of physical events that were able to take place in response to the unfolding pandemic, demand for virtual events increased dramatically. People, of course, still need to meet, (albeit virtually), and business is still happening.
As a technology provider that offers everything you need to run a virtual event, here we answer some of the common virtual event questions we receive on a daily basis during this period of change and look at some of the advantages of virtual events.
What are the advantages of hosting virtual events?
The great thing about virtual events is they ensure people can continue to meet and do business wherever they are in the world. If you are considering changing your event to a virtual experience there are plenty of advantages, they are less expensive than physical events, easier to measure, more flexible and can achieve a truly global reach. Many people worry about virtual events requiring advanced technological knowledge, however we do all the heavy lifting so you can concentrate on what you do best.
What’s the difference between a virtual event platform and Zoom?
The proportion of people making video calls doubled during lockdown and Zoom’s 659,000 users in January rose to 13 million by April! So it’s easy to understand how Zoom is on everyone’s minds at the current time.
EventEye’s virtual event platform has much more advanced capabilities compared to Zoom. It is an end-to-end solution including live streaming and technical support. Some of the key functions of the platform include simultaneous streaming so you can run multiple streams across plenaries, breakouts and panel sessions and link each stream from the relevant session to the agenda. It also offers the opportunity for attendees to network and message each other, while interacting with sponsors and virtual exhibitors.
Who produces the video content streams for a virtual event?
Producing video content for virtual events is often perceived to be a complicated task, yet with the technology available today, it can be a relatively simple process. The content can be live or pre-recorded or a mixture of both. Some businesses choose to source a professional AV company to produce the live stream. This achieves a more studio / TV setup and feel. Alternatively, this is something we offer in house. We would video call the speakers and we patch their video and presentation along with other graphical assets into a live stream on our platform.
How can you tell who is watching and/or keep track of who has logged in?
The technology available today for attendance tracking is advancing at a phenomenal rate. One of the great benefits of virtual events is being able to get a really good picture of what participants enjoy and which sessions are the most popular and being able to use this data to improve on for the next event. We track participants joining a presentation and streams. For some customers this data is crucial if the sessions are a part of some kind of training. For instance, customers in the medical field often have educational sessions that give the participants CME credits. Some states and countries require physicians and practitioners to do a specified number of credits annually to maintain their licenses. By tracking who has watched the session for what period, the organiser can control who earned CME Credits. On other occasions, it can be mandatory sessions for employees or users of a product.
What interactive tools do virtual events offer?
Our interactive tools give everyone a voice, letting attendees ask questions and everyone share their opinions. You can start a two-way conversation with attendees or let attendees start a private dialogue. This way, you enable all participants to ask questions from their devices at any time. You can also run live polls, surveys and quizzes to make sure everyone is paying attention.
How much does a virtual event cost?
Hosting a virtual event in place of a physical event can save a considerable amount of money, which is vital in the current climate. It is estimated that virtual events cost a lot less than physical events when venue, food and beverage and onsite team costs are saved.
The current pandemic has certainly seen a spike in demand for virtual events. If you are looking to organise a virtual event, contact us to see how we can help you.